Men’s jewelry has also increased in popularity in Asia with millennials driving most of the sales in quality pieces as well as statement fashion accessories. China generates $5.8 billion of the global luxury jewelry market revenue and is also a major consumer of precious materials, such as gold and diamond.
Jewelry is becoming more sought-after for Chinese customers. Similar to the famous Single’s Day - which raked in USD $38 billion last year - brands are leveraging the Qixi Festival as a sales opportunity. Most importantly, this day has grown in popularity for fashion and jewelry brands to target their promotions. The origin of this annual event is an ancient tale between two forbidden lovers - read more about it in our previous post - and is sometimes referred to as the Double Seventh Festival since it falls on the 7th day of the 7th Chinese lunar month. Held on August 25 this year, Qixi Festival, the Chinese Valentine’s Day, is perfect for brands to focus on curating gift guides or releasing special edition themed items. Tagged: Chinese Social Marketing, chinese social media, Chinese Market, Vancouver PR, Vancouver Public Relations, Vancouver Business, Vancouver Chinese PR, PR Blog, Public Relations, Public Relations Blog, Spotlight West PR, Spotlight West Communications, Spot On, Spotlight West, Chinese Influencers, WeChat Marketing, WeChat Official Account, WeChat App, Chinese consumers
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Experienced in identifying potential customers, trends, and purchasing habits, our team helps in developing online and offline marketing strategies.Ĭonnect with us at or follow our social media accounts ( Facebook, Instagram, Twitter ) to find out more about Chinese social trends or marketing tips! As well, understanding the mentality behind status and exclusivity can help drive marketing efforts.Īt Spotlight West Communications, we help agencies and brands reach the large Chinese consumer market through websites and digital platforms. Reports show that the majority of Chinese, about 70 per cent, prefer their luxury spending overseas.ĭoing adequate research into the styles, trends, and interests in the target demographic will help in tailoring the message (and products) to the Chinese audience. They have shown to be high purchasing, especially in luxury retail. China's luxury market has proved unstoppable.
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